{"id":8381,"date":"2022-12-02T16:49:36","date_gmt":"2022-12-02T15:49:36","guid":{"rendered":"https:\/\/preprod.groupepvcp.com\/group\/strategie\/"},"modified":"2025-02-07T12:11:07","modified_gmt":"2025-02-07T11:11:07","slug":"strategy","status":"publish","type":"page","link":"https:\/\/preprod.groupepvcp.com\/en\/group\/strategy\/","title":{"rendered":"Our Strategy ReInvention"},"content":{"rendered":"\r\n\r\n<div class=\"second-menu\">\r\n    <nav class=\"second-menu__menu\" data-components-anchor-link>\r\n        <ul class=\"second-menu__inside\">\r\n                                <li>\r\n                        <a href=\"#vision\" class=\"link p1-semi color-blue-dark line--gold\">\r\n                            <span class=\"link__content\">Our vision<\/span>\r\n                        <\/a>\r\n                    <\/li>\r\n                                <li>\r\n                        <a href=\"#tomorrow-tourism\" class=\"link p1-semi color-blue-dark line--gold\">\r\n                            <span class=\"link__content\">Tomorrow&#8217;s tourism<\/span>\r\n                        <\/a>\r\n                    <\/li>\r\n                                <li>\r\n                        <a href=\"#pillars\" class=\"link p1-semi color-blue-dark line--gold\">\r\n                            <span class=\"link__content\">Our pillars<\/span>\r\n                        <\/a>\r\n                    <\/li>\r\n                                <li>\r\n                        <a href=\"#strengths\" class=\"link p1-semi color-blue-dark line--gold\">\r\n                            <span class=\"link__content\">Our strengths<\/span>\r\n                        <\/a>\r\n                    <\/li>\r\n                                <li>\r\n                        <a href=\"#customer-experience\" class=\"link p1-semi color-blue-dark line--gold\">\r\n                            <span class=\"link__content\">Customer experience<\/span>\r\n                        <\/a>\r\n                    <\/li>\r\n                                <li>\r\n                        <a href=\"#our-brands\" class=\"link p1-semi color-blue-dark line--gold\">\r\n                            <span class=\"link__content\">Our brands<\/span>\r\n                        <\/a>\r\n                    <\/li>\r\n                    <\/ul>\r\n            <\/nav>\r\n<\/div>\n\n    <div class=\"breadcrumb white\">\r\n        <div class=\"wrapper__inside\">\r\n            <ul class=\"breadcrumbs\">\r\n                <!-- Breadcrumb NavXT 7.4.1 -->\n<li class=\"home-brc\"><a href=\"https:\/\/preprod.groupepvcp.com\/en\/\"> Accueil <\/a> <\/li>            <\/ul>\r\n        <\/div>\r\n    <\/div>\r\n<div class=\"detail-cms\" id=\"vision\">\r\n\r\n    <div class=\"wrapper\">\r\n                <h1>Our Strategy ReInvention<\/h1>\n<p>The world of tourism is evolving, and so are the expectations of our customers. We have moved into the era of the experiential and the meaningful. Traveling close to home to limit our carbon footprint, being with family in a preserved environment, getting back to basics, to nature: this authenticity and this proximity are now at the heart of holidaymakers&#8217; plans.<\/p>\n<p>Our fundamentals are already aligned with these aspirations: across Europe, we have exceptional brands and offerings aimed at a family, local and loyal guests.\u00a0The Group therefore capitalizes on our strengths to respond to the structural shift in the tourism market. Our &#8216;ReInvention&#8217; strategy is built on a new vision of local tourism, reinvented around three pillars: CSR, performance, and customer experience.<\/p>\n<p>&nbsp;<\/p>\n    <\/div>\r\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"621\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/01\/our-reinvention-2025-strategic-plan-schemareinvention-en-e1674030507947.png\" alt=\"our reinvention 2025 strategic plan schemareinvention en\" class=\"wp-image-12878\" style=\"width:400px;height:311px\" srcset=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/01\/our-reinvention-2025-strategic-plan-schemareinvention-en-e1674030507947.png 800w, https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/01\/our-reinvention-2025-strategic-plan-schemareinvention-en-e1674030507947-300x233.png 300w, https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/01\/our-reinvention-2025-strategic-plan-schemareinvention-en-e1674030507947-768x596.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n<div class=\"detail-cms\" id=\"\">\r\n\r\n    <div class=\"wrapper__inside\">\r\n                <h3>In 2024, the Group is accelerating its growth momentum with &#8216;Beyond ReInvention,&#8217; built around five value-creating pillars.<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Acting for positive impact local tourism.<\/li>\n<\/ul>\n<ul>\n<li>Investing in an immersive customer experience, based on innovative technology and an enhanced service culture.<\/li>\n<\/ul>\n<ul>\n<li>Developing the network with a dominant asset-light share (management and franchise contracts).<\/li>\n<\/ul>\n<ul>\n<li>Reducing our cost structure.<\/li>\n<\/ul>\n<ul>\n<li>Making our brands autonomous and responsible growth pillars.<\/li>\n<\/ul>\n    <\/div>\r\n<\/div>\n\n<div class=\"detail-cms has-image-text \" id=\"\">\r\n    <div class=\"wrapper__inside\">\r\n        <div class=\"image-text\">\r\n            <div class=\"image-title\">\r\n                                    <picture>\r\n                        <source srcset=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2022\/12\/strategie-pvg152932.jpg\" media=\"(min-width: 768px)\">\r\n                        <img fetchpriority=\"high\" decoding=\"async\" loading=\"eager\" width=\"544\" height=\"713\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2022\/12\/strategie-pvg152932.jpg\" alt=\"\">\r\n                    <\/picture>\r\n                                <div class=\"image-title__content\" data-components-popin-toggle>\r\n                                                        <\/div>\r\n            <\/div>\r\n            <div class=\"image-text__content\">\r\n                                    <h3><strong> The tourism market is looking for meaning. We have the answers. <\/strong> <\/h3>\r\n                                                    <p>\r\n                        <h4>Today\u2019s European holidaymakers are looking for authenticity.<\/h4>\n<h4>For them, choosing a more ecological accommodation, a local destination, means opting for responsible vacations, a reduced carbon footprint and it also means supporting the dynamism of regions and territories.<\/h4>\n<h4>Depending on their desires, destinations and seasons, we offer them, in Europe, all the experiences of a meaningful tourism.<\/h4>\n                    <\/p>\r\n                                                \r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"322\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/08\/our-reinvention-strategic-plan-prix-en-aout23-1-1024x322.png\" alt=\"our reinvention strategic plan prix en aout23 1\" class=\"wp-image-19733\" srcset=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/08\/our-reinvention-strategic-plan-prix-en-aout23-1-1024x322.png 1024w, https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/08\/our-reinvention-strategic-plan-prix-en-aout23-1-300x94.png 300w, https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/08\/our-reinvention-strategic-plan-prix-en-aout23-1-768x241.png 768w, https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/08\/our-reinvention-strategic-plan-prix-en-aout23-1-1536x483.png 1536w, https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/08\/our-reinvention-strategic-plan-prix-en-aout23-1-2048x644.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\r\n<div class=\"engagements engagements--two-col  no-bg\" id=\"tomorrow-tourism\" data-components-fixheight>\r\n    <div class=\"engagements__inside\">\r\n        <div class=\"engagements__title\">\r\n                            <h3 class=\"h2 color-white\">The tourism sector in figures<\/h3>\r\n                                        <p class=\"p1-reg color-white\">Source: World Travel &#038; Tourism Council (WTTC)<\/p>\r\n                    <\/div>\r\n        <div class=\"engagements__container-card \" >\r\n                                                    <div class=\"card-engagement \">\r\n                            <div class=\"card-engagement__title\">\r\n                                                                    <h4 class=\"h3-bold-2 color-white\">\r\n                                        Limit our environmental footprint                                    <\/h4>\r\n                                                            <\/div>\r\n                            <div class=\"card-engagement__header\">\r\n                                <div class=\"card-engagement__header__inside\">\r\n                                                                            <div class=\"card-engagement__header__logo\">\r\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"109\" height=\"76\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2022\/09\/GreenKey.svg\" alt=\"icon\">\r\n                                        <\/div>\r\n                                                                        <div class=\"card-engagement__header__content\">\r\n                                                                                    <h4 class=\"h2 color-white\">70%<\/h4>\r\n                                                                                                                            <h4 class=\"p2-semi color-white\">of travelers want to have a positive impact on the economy and environment of the destinations they visit.<\/h4>\r\n                                                                            <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                                                                        <div class=\"card-engagement__link\">\r\n                                    <a class=\"link link--white link--circle link--decoration-blue-dark\" href=\"https:\/\/preprod.groupepvcp.com\/en\/commitment\/positive-impact-tourism\/\" target=\"\">\r\n                                        <span class=\"link__content\">Discover our commitments<\/span>\r\n                                                                                    <button class=\"btn-circle btn-circle--36x36 btn-circle--blue-pale\">\r\n                                                <svg class=\"icon15x15\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"stroke: #094154;\">\r\n                                                    <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\r\n                                                    <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\r\n                                                <\/svg>\r\n                                            <\/button>\r\n                                                                            <\/a>\r\n                                <\/div>\r\n                                                    <\/div>\r\n                                        <div class=\"card-engagement \">\r\n                            <div class=\"card-engagement__title\">\r\n                                                                    <h4 class=\"h3-bold-2 color-white\">\r\n                                        Create long-lasting memories                                    <\/h4>\r\n                                                            <\/div>\r\n                            <div class=\"card-engagement__header\">\r\n                                <div class=\"card-engagement__header__inside\">\r\n                                                                            <div class=\"card-engagement__header__logo\">\r\n                                            <img loading=\"lazy\" decoding=\"async\" width=\"109\" height=\"76\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/01\/strongnotre-plan-strategique-reinvention-2025strong-handshakebis-110x110.png\" alt=\"icon\">\r\n                                        <\/div>\r\n                                                                        <div class=\"card-engagement__header__content\">\r\n                                                                                    <h4 class=\"h2 color-white\">78%<\/h4>\r\n                                                                                                                            <h4 class=\"p2-semi color-white\">of millennials prefer to enjoy experiences rather than material objects<\/h4>\r\n                                                                            <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                                                                                        <div class=\"card-engagement__link\">\r\n                                    <a class=\"link link--white link--circle link--decoration-blue-dark\" href=\"https:\/\/preprod.groupepvcp.com\/en\/group\/strategy\/#our-brands\" target=\"\">\r\n                                        <span class=\"link__content\">Discover our brands<\/span>\r\n                                                                                    <button class=\"btn-circle btn-circle--36x36 btn-circle--blue-pale\">\r\n                                                <svg class=\"icon15x15\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"stroke: #094154;\">\r\n                                                    <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\r\n                                                    <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\r\n                                                <\/svg>\r\n                                            <\/button>\r\n                                                                            <\/a>\r\n                                <\/div>\r\n                                                    <\/div>\r\n                                                    <\/div>\r\n    <\/div>\r\n<\/div>\n\n<div class=\"detail-cms\" id=\"pillars\">\r\n\r\n    <div class=\"wrapper__inside\">\r\n                    <h2>How we reinvent local tourism <br>with a positive impact<\/h2>\r\n                <p><strong>We want to bring a reinvented, more sustainable, more experiential tourism to our customers.\u00a0<\/strong><\/p>\n<p>Our strategy is paying off: since the launch of our &#8216;ReInvention&#8217; strategy in 2021 and its acceleration with &#8216;Beyond ReInvention&#8217; in 2024, our performance has confirmed the relevance of this roadmap.<\/p>\n<p>In 2024, the Group records robust performances and a fourth consecutive year of growth, with a return to net results.<\/p>\n<p>We are back in sustainable profitability. Our financial structure is sound and strengthened, with refinanced debt, and we have gained in agility. The transformation of our management team goes hand in hand with our positioning: flexible, focused on our new challenges, our managers are responsible for the development of our 13,000 employees worldwide, all of whom are committed to their passion for their profession.<\/p>\n<p>Finally, by committing ourselves to impact tourism, we place our responsibility approach at the heart of our brands, our services and our processes. In 2023, the Group&#8217;s carbon trajectory is validated by the international SBTi organization. That same year, the Group also became the first service-sector company to sign a 7-year &#8220;Fonds Chaleur&#8221; framework contract with Ademe* to improve the energy efficiency of our buildings and develop renewable energies.<\/p>\n<p>Therefore, we encourage our teams and our clients to become players in this sustainable tourism. We are transforming ourselves in depth and contributing, as a leader, to the evolution of the tourism sector towards a more resilient model.<\/p>\n<p><em>*French Environment and Energy Management Agency<\/em><\/p>\n    <\/div>\r\n<\/div>\n\n<div class=\"detail-cms\" id=\"\">\r\n\r\n    <div class=\"wrapper__inside\">\r\n                <h3><strong>Local tourism: an economic and eco-responsible asset<\/strong><\/h3>\n<p>The study conducted by the Aster\u00e8s think tank reveals that local tourism accounts for 57% of overnight stays and 42% of tourism revenues in France, while emitting five times less CO\u2082 per night than long-distance tourism. As a true driver of local economies, it generates \u20ac100 billion in revenue and supports 760,000 jobs.<\/p>\n    <\/div>\r\n<\/div>\n\n<div class=\"detail-cms\">\n    <div class=\"wrapper__inside\">\n                    <a class=\"link link--gold link--circle\" href=\"file:\/\/\/C:\/Users\/gdroza\/Downloads\/PVCP-Etude-ASTERES-Tourisme-de-proximite-2022.pdf\" target=\"_blank\">\n                                    <span class=\"link__content\">Download the study in French<\/span>\n                                                    <button class=\"btn-circle btn-circle--36x36 btn-circle--blue-dark\">\n                        <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                            <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                        <\/svg>\n                    <\/button>\n                            <\/a>\n            <\/div>\n<\/div>\n\n\r\n<div class=\"detail-cms\" id='strengths'>\r\n    <div class=\"wrapper__inside\">\r\n        <div class=\"card-link card-link--no-image\" data-components-slider-cards-text>\r\n                            <div class=\"card-link__title\">\r\n                    <h2>Our strengths<\/h2>\r\n                <\/div>\r\n                        <div class=\"card-link__slider\">\r\n                <div class=\"swiper\">\r\n                    <div class=\"swiper-wrapper\">\r\n                                                        <div class=\"card-link__slider__item swiper-slide\">\r\n                                                                            <div class=\"text\"><h4><font color=\"white\">Performance is the key<\/font><\/h4><br>\r\n<p>Our performance confirms the relevance of the &#8220;Reinvention&#8221; strategy initiated in 2021. In 2024, our net result is positive after more than a decade of net losses.<\/p><\/div>\r\n                                    \r\n                                    <div class=\"card-content__link\">\r\n                                                                                            <a class=\"link link--white\" href=\"https:\/\/preprod.groupepvcp.com\/en\/finance\/\" target=\"\">\r\n                                                        <span class=\"link__content\">Finance<\/span>\r\n                                                        <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                            <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                                                            <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                                                        <\/svg>\r\n                                                    <\/a>\r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                        <div class=\"card-link__slider__item swiper-slide\">\r\n                                                                            <div class=\"text\"><h4><font color=\"white\">Confidence of our shareholders<\/font><\/h4><br>\r\n<p>With the confidence of a consortium of new shareholders, Alcentra, Fidera and Atream, since September 2022, we are now a stronger and more agile group.<\/p><\/div>\r\n                                    \r\n                                    <div class=\"card-content__link\">\r\n                                                                                            <a class=\"link link--white\" href=\"https:\/\/preprod.groupepvcp.com\/en\/group\/governance\/\" target=\"\">\r\n                                                        <span class=\"link__content\">Governance<\/span>\r\n                                                        <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                            <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                                                            <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                                                        <\/svg>\r\n                                                    <\/a>\r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                        <div class=\"card-link__slider__item swiper-slide\">\r\n                                                                            <div class=\"text\"><h4><font color=\"white\">Committed teams<\/font><\/h4><br>\r\n<p>Flexible management which supports the development of our 13,000 employees, united around a common ambition: to offer memorable experiences close to home.<\/p><\/div>\r\n                                    \r\n                                    <div class=\"card-content__link\">\r\n                                                                                            <a class=\"link link--white\" href=\"https:\/\/preprod.groupepvcp.com\/en\/talents\/\" target=\"\">\r\n                                                        <span class=\"link__content\">Talents<\/span>\r\n                                                        <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                            <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                                                            <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                                                        <\/svg>\r\n                                                    <\/a>\r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                        <div class=\"card-link__slider__item swiper-slide\">\r\n                                                                            <div class=\"text\"><h4><font color=\"white\">CSR as a driver of transformation<\/font><\/h4><br>\r\n<p>By placing our approach to responsibility at the heart of our brands, our services and our processes, we are transforming ourselves and acting for a positive impact tourism.<\/p><\/div>\r\n                                    \r\n                                    <div class=\"card-content__link\">\r\n                                                                                            <a class=\"link link--white\" href=\"https:\/\/preprod.groupepvcp.com\/en\/commitment\/\" target=\"\">\r\n                                                        <span class=\"link__content\">Commitment<\/span>\r\n                                                        <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                                            <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                                                            <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\r\n                                                        <\/svg>\r\n                                                    <\/a>\r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n<div class=\"detail-cms has-image-text \" id=\"customer-experience\">\r\n    <div class=\"wrapper__inside\">\r\n        <div class=\"image-text\">\r\n            <div class=\"image-title\">\r\n                                    <picture>\r\n                        <source srcset=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/01\/strongnotre-plan-strategique-reinvention-2025strong-th155834.jpg\" media=\"(min-width: 768px)\">\r\n                        <img decoding=\"async\" loading=\"eager\" width=\"544\" height=\"713\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/01\/strongnotre-plan-strategique-reinvention-2025strong-th155834.jpg\" alt=\"strongnotre plan strategique reinvention 2025strong th155834\">\r\n                    <\/picture>\r\n                                <div class=\"image-title__content\" data-components-popin-toggle>\r\n                                                        <\/div>\r\n            <\/div>\r\n            <div class=\"image-text__content\">\r\n                                    <h3><br><strong>Keys to our Reinvention<\/strong><\/h3>\r\n                                                    <p>\r\n                        <p>To reinvent the customer experience, we activate several levers:<\/p>\n<ul>\n<li>We are investing to upgrade and modernize our estates and residences.<\/li>\n<li>We are developing our tourism portfolio in an ambitious and responsible way, with a dominant asset-light share.<\/li>\n<li>Finally, we want to offer our customers much more than accommodation or stays, 100% experiential, memorable and local offers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>We are deploying this approach in our 4 tourism brands, Pierre &amp; Vacances, Center Parcs, maeva and Adagio, while respecting the DNA of each of them and putting our teams at the heart of this transformation.<\/p>\n                    <\/p>\r\n                                                  <a class=\"link link--gold link--circle\" href=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2025\/01\/notre-plan-strategique-reinvention-cmd-pvcp-may-30-2024-def-au-03-06.pdf\" download>\r\n                    <span class=\"link__content\">Discover the presentation of &#8220;Beyond Reivention&#8221;<\/span>\r\n                    <button class=\"btn-circle btn-circle--36x36 btn-circle--gold\">\r\n                      <svg class=\"icon15x15\" viewBox=\"0 0 15 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                        <path d=\"M11.4781 4.67461L7.44364 8.80855M7.44364 8.80855L3.40916 4.67461M7.44364 8.80855L7.44364 1M1 10.244L1 13L14 13L14 10.244\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\r\n                      <\/svg>\r\n                    <\/button>\r\n                  <\/a>\r\n                                \r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n<div class=\"our-brands__container\" id=\"our-brands\">\n    <div class=\"our-brands__container-inside\">\n                        <div class=\"our-brands__card\">\n                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/01\/pierre-vacances-pvg142667.jpg\" alt=\"pierre &#038; vacances \" \/>\n                                        <div class=\"our-brands__card__background\"><\/div>\n                    <div class=\"our-brands__card__content\">\n                                                    <div class=\"card-content__logo\" style=\"width: 140px; height: 54px;\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"54\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2022\/09\/Group.png\" alt=\"\" \/>\n                            <\/div>\n                                                <p class=\"card-content__text p1-reg color-white\">Flats or houses with breathtaking views located in the heart of the most beautiful destinations in France and Spain, by the sea, in the mountains or in the countryside.\r\n                         <\/p>\n                        <div class=\"card-content__link\">\n                                                            <a class=\"link link--white\" href=\"https:\/\/preprod.groupepvcp.com\/en\/pierre-vacances\/\" target=\"_self\">\n                                    <span class=\"link__content\">See Pierre &amp; Vacances<\/span>\n                                    <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <title>ic\u00f4ne lien interne<\/title>\n                                        <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                        <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                    <\/svg>\n                                <\/a>\n                                                                                        <a class=\"link link--white\" href=\"https:\/\/www.pierreetvacances.com\/gb-en?currency=GBP\" target=\"_blank\">\n                                    <span class=\"link__content\">Book your stay<\/span>\n                                    <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <title>ic\u00f4ne lien externe <\/title>\n                                        <path d=\"M3.33105 12.6693L11.1092 4.89112\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                        <path d=\"M5.80566 3.83058L12.1696 3.83058L12.1696 10.1945\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                    <\/svg>\n                                <\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"our-brands__card\">\n                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/01\/home-homepage-marquecp-e1673537118962.jpg\" alt=\"home homepage marquecp\" \/>\n                                        <div class=\"our-brands__card__background\"><\/div>\n                    <div class=\"our-brands__card__content\">\n                                                    <div class=\"card-content__logo\" style=\"width: 140px; height: 41px;\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"41\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/01\/home-cp_new-logo-blanc-e1673531609322.png\" alt=\"home cp new logo blanc\" \/>\n                            <\/div>\n                                                <p class=\"card-content__text p1-reg color-white\">Domains located in the heart of nature, cottages, indoor and outdoor leisure and relaxation facilities including the Aqua Muando, restaurants and shops.<\/p>\n                        <div class=\"card-content__link\">\n                                                            <a class=\"link link--white\" href=\"https:\/\/preprod.groupepvcp.com\/en\/center-parcs\/\" target=\"_self\">\n                                    <span class=\"link__content\">See Center Parcs<\/span>\n                                    <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <title>ic\u00f4ne lien interne<\/title>\n                                        <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                        <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                    <\/svg>\n                                <\/a>\n                                                                                        <a class=\"link link--white\" href=\"https:\/\/www.centerparcs.eu\/\" target=\"_blank\">\n                                    <span class=\"link__content\">Book your stay<\/span>\n                                    <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <title>ic\u00f4ne lien externe <\/title>\n                                        <path d=\"M3.33105 12.6693L11.1092 4.89112\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                        <path d=\"M5.80566 3.83058L12.1696 3.83058L12.1696 10.1945\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                    <\/svg>\n                                <\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"our-brands__card\">\n                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2022\/09\/brand3.jpg\" alt=\"\" \/>\n                                        <div class=\"our-brands__card__background\"><\/div>\n                    <div class=\"our-brands__card__content\">\n                                                    <div class=\"card-content__logo\" style=\"width: 139px; height: 46px;\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"139\" height=\"46\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2022\/09\/maeva_white_SVG-1.png\" alt=\"\" \/>\n                            <\/div>\n                                                <p class=\"card-content__text p1-reg color-white\">A distribution and services platform specialised in holiday rentals: 50,000 rentals in campsites, villas and individual homes.<\/p>\n                        <div class=\"card-content__link\">\n                                                            <a class=\"link link--white\" href=\"https:\/\/preprod.groupepvcp.com\/en\/maeva\/\" target=\"_self\">\n                                    <span class=\"link__content\">See maeva<\/span>\n                                    <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <title>ic\u00f4ne lien interne<\/title>\n                                        <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                        <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                    <\/svg>\n                                <\/a>\n                                                                                        <a class=\"link link--white\" href=\"https:\/\/www.maeva.com\/\" target=\"_blank\">\n                                    <span class=\"link__content\">Book your stay<\/span>\n                                    <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <title>ic\u00f4ne lien externe <\/title>\n                                        <path d=\"M3.33105 12.6693L11.1092 4.89112\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                        <path d=\"M5.80566 3.83058L12.1696 3.83058L12.1696 10.1945\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                    <\/svg>\n                                <\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                        <div class=\"our-brands__card\">\n                                            <img decoding=\"async\" loading=\"lazy\" width=\"383\" height=\"441\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2022\/09\/brand4.jpg\" alt=\"\" \/>\n                                        <div class=\"our-brands__card__background\"><\/div>\n                    <div class=\"our-brands__card__content\">\n                                                    <div class=\"card-content__logo\" style=\"width: 120px; height: 58px;\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"58\" src=\"https:\/\/preprod.groupepvcp.com\/app\/uploads\/2023\/01\/home-homepage-logoadagio.png\" alt=\"home homepage logoadagio\" \/>\n                            <\/div>\n                                                <p class=\"card-content__text p1-reg color-white\">Aparthotels in the heart of major cities in Europe and the world, with hotel services for mid\/long-term stays for business or leisure.des moyens et longs s\u00e9jours, affaires ou loisirs.<\/p>\n                        <div class=\"card-content__link\">\n                                                            <a class=\"link link--white\" href=\"https:\/\/preprod.groupepvcp.com\/en\/adagio\/\" target=\"_self\">\n                                    <span class=\"link__content\">See Adagio<\/span>\n                                    <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <title>ic\u00f4ne lien interne<\/title>\n                                        <path d=\"M2 7.86998L11.12 7.86998\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                        <path d=\"M8.85986 3.87L12.9999 8.01L8.85986 12.15\" stroke=\"#094154\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                                    <\/svg>\n                                <\/a>\n                                                                                        <a class=\"link link--white\" href=\"https:\/\/www.adagio-city.com\/\" target=\"_blank\">\n                                    <span class=\"link__content\">Book your stay<\/span>\n                                    <svg class=\"icon15x15\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <title>ic\u00f4ne lien externe 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